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Challenge

Carrying out marketing campaigns and actions for your entire customer base is inefficient, too generic and too expensive. A strategy with a much higher ROI is to target actions at the group of customers most likely to buy a given product. Data on customer behavior may exist in abundance, but consolidating, processing and extracting value from the data requires expertise and the use of the right tools.

Solution

We consolidate, process and analyze data and apply AI solutions to deliver the following functionalities

Segmentation of your customers, with product recommendations

Drawing up personas

Identifying the profiles that bring the greatest value to the company and those that generate excessive costs

Monitoring changes in behavior and preferences

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ROI increase

Gains

Increased sales and revenue

The right product, offered to the right person at the right time, reinforcing their relationship with the brand. Intelligence predicts a satisfied customer's need and desire to buy.

More assertive marketing campaigns

We enable you to build assertive campaigns with a targeted focus on the right customers.

Improved brand penetration

We carry out a precise reading of profiles and generate new business opportunities to capture new leads.

Churn reduction

Satisfied and understood customers stay with the brand.

Better customer experience

Deliver a personalized experience for the customer, showing that they are understood and important to the company.

Fostering a culture based on data and evidence

Break paradigms and hypotheses based on intuition. Exploring customer data promotes an evidence-based culture in your company and provides the basis for well-founded decision-making

What can we do for
your business?

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