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Challenge

Measuring how much value the relationship with a customer will generate for the company is one of the keys to creating an assertive business strategy and to creating targets focused on increasing the company's performance. However, obtaining lifetime value involves discussing the calculation formula with the company's top management and creating machine learning models to project each of the terms in this formula. In addition to the creation of these tools, a suitable environment must be developed so that the entire process can be automated and the monitoring of results can be implemented.

Solution

We consolidate, process and analyze your customers' data and develop AI algorithms to deliver

Client's Lifetime value

RFV (recency, frequency and value) analysis of each customer

Segmenting customers and identifying segments that need attention

Monitoring changes in customer profiles

+115%

increased ROI

Earnings

Increased business profitability

Your profits increase by 8% when you use Big Data.

Promoting a business strategy based on data

Break paradigms and hypotheses based on intuition. Monitoring quantitative indicators directs the company's efforts in the right direction.

Focus on strengthening relationships with customers who add the most value

Understanding the value added by each customer to your business allows you to focus your efforts on the segment that will bring the greatest results

Identifying and monitoring the most important variables for business growth

We monitor the historical performance of companies and market trends, driving assertive market strategies in the face of economic changes.

What can we do for
your business?

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