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Challenge

The pharmaceutical industry in general suffers from market volatility and possible problems in the supply chain. One is directly linked to the other and influences decision-making and results. Therefore, assertive forecasting is essential! Reducing costs, avoiding overstocking, increasing margins and the entire supply chain

Solution

We have developed multivariate Machine Learning models that learn the main market patterns and anticipate movements.

Price and demand forecasting at SKU level at the smallest granularity and highest frequency possible

Projection of market elasticity and possible cannibalism

Correlation of curve A products with external variables and other related products

+24%

gains in chain optimization
and demand management

Gains

Optimization of the demand definition process

Decision-making based on feeling or experience is beginning to fall by the wayside and the use of new tools that provide paths and insights based on data is becoming imperative.

Targeted and assertive marketing campaigns

With assertive sales planning, you can map out new market strategies, tailoring the distribution of promotions and discounts to the right public in the places with the greatest opportunity.

Consolidation of the market's main data sources

We work to build a single repository of data, enabling the construction of machine learning algorithms, predicting the main market movements.

What can we do for
your business?

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