The use of UI and UX Design is essential to generate value and promote the best user experience for your products and/or services. To do this, you need to be fully aware of who your customers are, understand how they behave, their expectations and other relevant factors.
A good interaction experience with a product and/or service increases the conversion rate and the likelihood of leads becoming customers in the future. This is because the user experience guarantees good strategies for this to happen. The quality of the design applied to the UI is part of this process.
Your company should always work to leave positive memories in your customers' minds. If they remember you because they felt good about you, your brand will take a step forward and will be able to easily sell what you offer.
A great user experience is the key to success. It must be quick and easy to use, so that users can get to your product and/or service as quickly as possible, without having any difficulty with navigation or visualization
We started the project with surveys and interviews with users and stakeholders. Based on this information, we were able to capture and understand the users' pain.
With the research data, we define what is essential for the product and/or service, we also identify insights to develop a holistic understanding of the users, who they are and what motivates them
We developed the user flow, to map out the actions and possible errors that could occur throughout the user's journey. Finally, we designed the wireframe.
We create the look of the project, with the entire design system that will be used. We turn the wireframe into an interface, so that we can test and correct the usability of the project.